In
late 2002 we were approached by an aggressive entertainment company that
was beginning to make some serious in-roads in the pre-recorded video tape
industry. Strong as their sales were, they did not have the marketing muscle,
nor the sales force, nor the dollars of their much older and more well
established rivals. They needed to make an indelible and consistent impression
on the more than 200 video tape distributors that represented their customer
base, and they needed to do so without giving up the store.
With a promotional budget that was quite small we devised a custom food gift
program that would provide for weekly gifts to all of their distributors. For
about fifty cents a person, on average -- not including fulfillment or freight
-- we were able to devise a remarkable array of gifts that would really drive
home their marketing message without overloading their miniscule budget. The
gifts were great because once a week, on a specific day and time every single
distributor was going to receive a gift that would have a fun snack and one
or more, custom imprinted, promotional products inside. Some weeks we would
deliver something like an Igloo brand Ice Chest filled with Hostess Snowballs,
another week -- weather permitting -- might be a replica of their most recent
video tape made up of solid chocolate! Each week we had something unique and
tasty as well as a more permanent promotional product that either wound up
on someone's desk or was taken home as a reward or thank you by one of the
recipients.
The response to the program was amazing! As testament to that fact consider
that today, some six years later, the program continues on. The weekly gifts
allow this client to say hello and thank you to their clients and provides
a natural vehicle for them to include any collateral marketing or advertising
materials. With a small sales force, that would be lucky to make on site visits
to even half their clients on a yearly basis, the gifts of food program was
a great blend of promotional savvy within a limited budget. A famous American
general opined that an army moves on its stomach and so too will that logic
apply in the field of business. Feed your clients and they will never forget
you!
For creative, cost-effective, tasty, custom food programs consider contacting D3
Design Group at the numbers below. Your promotions will never taste
any better.
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D3 Design Group
Phone: (862)
209-4539
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